Young. Tumblr is a good network to engage teens and young adults.This is because Tumblr isn’t news driven and stories that receive attention today could still be popular, even a few years down the road. Evergreen content. Social networks like Twitter require up-to-date and timely content, but evergreen stories do well on Tumblr.Dashboard. Tumblr users all have a “Dashboard,” which functions like Facebook’s News Feed, showing users real-time updates from the blogs they follow in a list format.Tumblr users also have the option to incorporate Google Analytics into their blogs for free. Inbuilt Analytics. Not only does Tumblr have built-in search engine optimization, it also has its own analytical tools for basic performance tracking.Posting Queue. Tumblr provides users the ability to write posts in batches, save them to a queue and then schedule posting, helping to keep their blog active every day.Visual. As a visual-heavy platform, Tumblr is an effective network if you have video or photo-rich content.Virality. A blog that is informative and high quality has the potential to be reblogged quickly and easily, exposing it to a much broader audience across Tumblr.Once a theme is chosen, users can further customize their blogs by changing theme colors or adding additional pages. Customizable. Currently, Tumblr offers approximately 1,250 themes to customize your blog’s appearance.This means your content can fit seamlessly with your existing platforms, while exposing it to new audiences. Complementary. Shorter blog posts can be created that mirror themes of your organization’s traditional blogs, but in a new medium and format.Concise. Tumblr encourages short posts which tend not to be text heavy.Tumblr provides an excellent medium to post thank you cards, letters of gratitude, and donor recognition. It is also possible to conveniently post to Tumblr from email or any mobile phone. By allowing users to choose from a list of post templates, Tumblr provides automatic formatting. Easy to use. Tumblr allows users to publish attractive posts quickly and easily.What are the strengths and limitations of Tumblr? Pros Tumblr is also a useful social network for repurposing stories and content by others that align with your mission, cause and interests. If you are trying to reach teens and young adults with photo-focused blog posts, Tumblr may serve as an ideal platform. Tumblr has its own guide with useful tips. You can share text, photos, quotes, links, music, and videos. Suggested Frequency: One to five times per day.Technology: Computer/smartphone/tablet, Internet connection.Thirty-one percent of all visitors are located in the United States. Countries with highest usage. As of January 2014, the top 5 countries using Tumblr are: the United States, India, the United Kingdom, Brazil and France.Sixteen percent of Tumblr users are Hispanic-higher than the use by Hispanics on other social networks. Ethnicity. Hispanic and African-American users make up 29 percent of Tumblr’s audience.Gender. Unlike other social media sites, Tumblr users are balanced between genders-51 percent of U.S.Desktop users. Tumblr has more page views from a computer browser than from a mobile device browser in the United States.Seven percent of Internet users from urban areas use Tumblr, as does the same percentage of online users with college degrees. Urban and educated. Like almost all other social networking services, Tumblr skews toward the urban and educated.Sixty-six percent of all visitors on Tumblr are under the age of thirty-five, while thirty-nine percent are under twenty-five years old. Tumblr is a platform on which teens and young adults are active and engaged. Young. Roughly 46 percent of Tumblr’s users are between the ages of 16 and 24.Tumblr has 90.8 billion posts and 29.2 million unique visitors across 202.4 million blogs. This platform leans heavily towards using multimedia and avoids long, text-heavy posts. Tumblr is highly customizable and users are able to easily personalize everything, from their blog’s colors to its HTML. There are essentially two types of bloggers on Tumblr: those who create original content and those who curate, or re-blog posts. The site is mainly a mix of bloggers and brands. Users often discover stories through this stream of content. It is this dual nature that sets Tumblr apart: in addition to functioning in the traditional blog format, Tumblr also displays content as a stream, much like the news feeds of popular social networks. Tumblr combines blogging and social networking in a single platform. Tumblr is a microblogging platform that allows its users to post text, photos, quotes, links, music and videos from a browser, phone, desktop and email.